Following a decision in Dublin on 29th September 2015 by the Africa delegates at the ESOMAR Congress 2015 to form a pan-Africa market research, social research and opinion polling organization, AMRA was established in 2016 and is a non-profit membership association for market, social and opinion polling research associations and organizations in Africa..
AMRA was launched in February 2017 during the Africa Forum in Johannesburg. The current headquarters is in NAIROBI KENYA’
Promote African MSOP (market, social and opinion polling) research to the rest of the world
A united African voice for research.
Exclusive business, learning and networking opportunities.