About

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Introduction

Welcome to AMRA

Following a decision in Dublin on 29th September 2015 by the Africa delegates at the ESOMAR Congress 2015 to form a pan-Africa market research, social research and opinion polling organization, AMRA was established in 2016 and is a non-profit membership association for market, social and opinion polling research associations and organizations in Africa..

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Objectives

  • Ensure professionalism in the MSOP (market, social and opinion polling) research industry in Africa
    • Monitor and coordinate self-regulation and adherence to ethical standards with respect to market, social and opinion polling research
    • Promote leadership support and commitment from the market and social research industry in Africa
  • Share MSOP (market, social and opinion polling) research knowledge and skills across African markets and countries
    • Provide a forum within which African researchers can work together in a spirit of cooperation, support and mutual goodwill
    • Facilitate cooperation across Africa to face challenges and to create opportunities to embrace emerging trends in the field (e.g. data quality, technology integration, privacy matters)
    • Foster inter-agency collaboration amongst AMRA member association’s members
    • Encourage clients to make use of AMRA member associations’ members
  • Promote African MSOP (market, social and opinion polling) research to the rest of the world

    • Increase the visibility of African continent market, social and opinion polling research
    • Encourage investment in the wider market, social and opinion polling research industry in Africa, including new focus service areas (e.g. data analytics providers)
  • Partner with member associations to build the confidence of the rest of the world in African research
    • Provide a platform that brings respect to African-registered practitioners as professionals and confers integrity on research materials presented by practitioners in the market
Success

What long term success
for AMRA looks like

  • A strong and unique voice for and from Africa
  • A market research, social research and opinion polling association that is inclusive, representative and relevant across Africa
  • A sense of belonging among AMRA members associations who derive significant value from their membership
  • Measurable growth in the Africa market research, social research and opinion polling industry
  • Adherence to world-class market research, social research and opinion polling standards
  • A significant Africa body of market research, social research and opinion polling knowledge
  • Cost-effective, value adding market research, social research and opinion polling in Africa for clients across the globe
  • The formation of industry associations in all Africa countries that subscribe to the aims and objectives of AMRA
Members

Members Benefits

A united African voice for research.

Exclusive business, learning and networking opportunities.

Expert people

Meet the best team
of Directors.

Sami Ghabrial

Sami Ghabrial

Chairman

Jane Nzomo

Jane Nzomo

Director Eastern Africa

Joy Uyanwune

Joy Uyanwune

Director Western Africa

Abdel Wahab Chaoui

Abdel Wahab Chaoui

Director Northern Africa

Our Partners

Amra Partners Across Africa