Following a decision in Dublin on 29th September 2015 by the Africa delegates at the ESOMAR Congress 2015 to form a pan-Africa market research, social research and opinion polling organization, AMRA was established in 2016 and is a non-profit membership association for market, social and opinion polling research associations and organizations in Africa.
We ensure professionalism in the market research, social research and opinion polling industry in Africa.
We share market research, social research and opinion polling knowledge and skills across Africa markets and countries.
We partner with member associations to build the confidence of the rest the world in Africa research.